Color Copiers and How to Take an Effective Decision in a Small Business

Office copiers have a great use and are almost a necessity in offices today.  Color copy machines bring your documents to life with full color and graphics.  There are mainly three ways in which a business can acquire a copier for its needs.  Invest in a brand new machine, purchase a used copier or lease out a copier.  Since we're talking about small setups with limited capital to spend, we need to tread a meticulous path.  If a small business decides to invest on a new machine, it might not have sufficient funds for things that matter more for the business.  Moreover, with technology advancing ever so rapidly, it wouldn't be wise to own a copier which would only lose value as better products are released. The following are some points worthy of consideration when faced with a need to take a decision in this regard.

Used Copier

Going for this option, you'd be required to make a smaller investment to acquire the color copier than investing in a brand new one.  However, ensure that you deal with only the well-experienced firms that provide fully functional machines that prove useful for several years.  One downside to this arrangement would be that you'd be getting a machine that is not of the latest technology and would also not have an opportunity to upgrade and update the equipment without incurring some expenses. 
Assess your particular needs as buying used copiers might be the best solution in some scenarios.

Leasing a Copier

This actually has many advantages for a small business.  Probably the most important one among them would be the fact that you wouldn't have to make a huge one time investment.  When you lease out an office copier, you would get equipment that is of the latest technology and would also have provisions to upgrade it after sometime.  However, in this scenario, technically, you would never own the copier and would have to make the lease payments and renew the agreements throughout its use.

Assess your Current Needs and Financial Position

The secret to making the right decision is actually not a secret at all.  Understanding where your organization stands financially can help a great efforts deal in making the right choice.  In the long run, you might end up paying more on lease payments than buying a color copier.  But, you wouldn't enjoy the other benefits that come with leasing.

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Laser Printer Scanner - The Multifunction Machine

The evolution of technology has been a boon to the home-based business and small office enterprise. No longer does the little guy have to invest an inordinate amount of money in office machinery.  A device that epitomizes the solutions that are easily within reach of the average consumer is the laser printer scanner.  This machine, which often integrates fax and copying capabilities as well, has evened the playing field for the small business.  A laser printer with scanner, copying and faxing abilities can give the impression of a fully-staffed, finely tuned, large scale production.

In the past, it was next to impossible for a would-be entrepreneur on a shoe-string budget to make a go of it.  So much of the initial investment went to buying all the necessary office equipment.  Before the door was opened for business, the small business owner was fighting an uphill battle against his own dwindling bank account.  Now though,with multi-function devices that provide laser quality scanner printer solutions have eliminated that challenge.

As these integrated solutions have improved, they have all become incredible user friendly as well.  In contrast to the first generation of laser jet multi-function machines that had limited options (slow printer speeds, no 11 x 17 paper capabilities, difficult to user scanner, etc.), the newer models are fast, easy and reliable.  Many of the leading brands like Canon, Brother, Samsung and HP have perfected the technology so much so that the basic laser printer scanner is capable of work that once only a professional could produce.

As many of the aforementioned brands are constantly competing for consumer market share, the prices of these machines have continued to plummet.  This further underscores the accessibility to the everyday consumer.

A prime example of how far these office solutions have come can be seen in the Canon ImageCLASS MF4370DN black and white laser printer with fax, copier and scanner capacity.  Fast printer speeds and long-lasting toner cartridges make this a small office bargain at less than $300.  For a similar all-in-one solution for your home or business you might have a look at the Brother MFC 8220 laser fax copier printer scanner.  This printer combines high-quality printing from a 250-sheet paper tray to allow you to do some of the bigger jobs without interruption.  Around $350 will buy you this fine machine.

If you feel that your needs require something a little more robust, you can still find a host of solutions while keeping expenses under control.  The networking requirements and overall office work capacity may necessitate the purchase of just a little more.  Not only that, you can find more, but for not much more money in the Brother MFC 8890DW black and white laser fax copier printer scanner.  Ethernet ready, faster printing and wireless capability make this model the perfect fit for the bustling office.  Along with, its attractive price ($430 - $450) makes it a bargain considering all it has to offer.

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Should I Purchase A Color Copier Or A Black And White Copier?

Most people think that buying a color copier is a lot more expensive than buying a black and white (b/w) copy machine.  And why shouldn't they?  Have you seen the price of a color copy at your local office solutions store lately?  The truth is there is not much difference in the original purchase value between black and white copiers and color copiers.  Read on to learn the real cost difference and find out if you should purchase a color or a b/w copy machine.

Since the time copiers were first invented, color copiers have almost always been more popular than b/w copiers.  Now its black and white counterpart, the color copier can print, copy and scan in beautiful full color as well as in black and white. So why would anyone choose b/w copy machines over color? Well, there is a substantial cost differential when it comes to servicing a color copier.  For example let's examine an office that makes 10,000 copies/prints per month. From that number, about sixty percent are for black and white images and about forty percent are for color copies.

On a national average, copier dealers will put a color copier under service for $0.01 for black and white images and about $0.07 per color copy.  That makes the cost for black and white copies for the month sixty dollars and the cost for color output for the month $280.  Over the course of four years the service costs would escalate to $2,880 for black and white images and $13,440 for color output.  So while original purchase values are similar, the life cycle service costs are substantially different.

However, this is not to say that a color copier is not worth the service cost.  The average color copy/print at a business supply/service store is around $0.89 for a single page.  It's no wonder so many people think color copying and printing is so expensive...it is when you're paying someone else to do it!

So if you're making a lot of color copies, you may experience a significant savings doing it all yourself rather than having it done at the local printers.  Scanning documents in full color and then sending them to an archive file or to a clients email is also very attractive, not to mention extremely more professional than your competitor's b/w images.

Today's color copiers can print in vibrant color with wonderful resolution, and many can also print 12" x 18" documents that fold and staple to make printing magazines or booklets fast and easy.  Check out a color copier for your company today!

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How to Save Money on Printer Toners and Cartridges

The top printer brands can produce brilliant print standards, but you really need to be on the lookout for savings.  These things can cost big money, particularly for small business printing operations and those who must have top quality, like professional studios and graphic design businesses.  Home users can also find themselves replacing their printer cartridges too often.  Savings are easier to make than you might think.

These brands are the big names in ink and toners:

·        
·         Samsung
·         Brother
·         Epson
·         Lexmark
·         Panasonic
·         Sharp
·         Xerox
·         Konica
·         NEC
·         Toshiba
·         Rico
·         Dell
·         Hewlett Packard

      ·     Canon

Defining costs- The real measure of savings

Retail is really not an appropriate method of purchasing ink cartridges and laser toner for businesses. You're paying the full mark up price, which over time equates to a cost of anything up to 70% above discount prices.

All it's doing is costing you money.  You really need an industry supplier, with a full package on delivery, money back guarantees, and a strong emphasis on customer satisfaction.

Bulk buying makes sense, all the time

Buying bulk printer ink can save a lot of money in a hurry.  If you're working in advertising, marketing, or doing your own basic business print jobs, you can spend a fortune, even if you're only doing black and white fliers and letter drops.

Look at it this way: Every hundred or so of these prints costs you a cartridge.  If you do a few thousand, they cost you hundreds of dollars per run, and the net value has to make up for the cost, just to break even.  With bulk buying, you save hundreds before you even start printing.

Outlay savings

"Outlay" is a word which represents expense, money out of the business, and it also represents a cost against profits.  It's a problem for businesses trying to do high quality print jobs.  For graphic designers, heavy outlay on inks is nothing less than a professional curse.  Advanced prints involve quite a bit of trial and error, and lots of ink.  Your beautiful name brand printer can do the jobs, but can your wallet take the stress?

These are problems well worth avoiding.  It's a basic business principle: "Cut outlays".  The quickest way to do this is with discount purchasing.  70% savings is obviously a good deal, and more importantly, it's money which stays in your business.

Product life savings

The average printer has a product life of about 5 years.  You can save hard cash over that 5 years with a bulk purchase, or even just buying on discount when you need inks.  You save money per cartridge over that entire period.

Say you use a 4 cartridge pack every month or so.  Call it 10 packs per year.  How much would you save? Enough to buy a new printer.  To get the best deals on name brands, always buy discount.

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The Brother Copier - Is It The Right Choice

When searching for a copier it doesn't matter if you are working in the corporate world or at home, you need a reliable copier that will do the job. While there are many different types of copiers that can economize good caliber print work, the Brother Copier is reasoned to be one of the best low end copiers  on the market today.

Since the very inception of the company's history the Brother Group has offered high quality products for its customers.  They have also been recognized as one of the leaders in customer support.  Now this is important, because when you have an issue with your copier you want it to be handled with professionalism and speed.  Now if you want to select a desirable copier for your company you need to have a clear idea of what type of tasks you will need from this copier.  Today, copiers have a wide variety of functionality along with a variety of prices.

This info will be imperative and can help you select the Brother Copier that will give you the highest economic value in your work.  Now, I will tell you pay special close attention to the multi functional copiers.  You know the ones, they have the capability of faxing, printing and copying.  Although, they have improved a lot, they have more moving parts that are trying to function together.  Common sense will tell you, more chances of some small failures.  Something you don't want to experience when you are trying to get that copy project done that has the deadline of an hour.

While there are quite a a number of copiers, all of these copiers can be divided up into two distinct groups.  One group is the color copier group.  The other group delivers black and white only copies.   Believe me there is a significant price difference in these two groups.   To see which Brother Copier that you may need you should travel to one of their store fronts or you can visit an office supply store or a computer store.  All with have variation in selection and price.

From these places you can select the type of Brother Copier that you can afford and one that will also provide first-class caliber work.  Remember, test the product to see what the outcome is going to look like.  I know this sounds like a no-brainer, but you would be surprised as to the amount of people who just buy the product without testing it first.  For any one who is not too sure of the type of copier that will be appropriate for their tasks, they can ask for help in choosing these copiers.  The shop personnel should be able to give you a little verbal description of the functions of each Brother Copier.  However, if they are good at their job (which we sometimes expect), then they will be able to answer your questions.

Now you can also find selective information for these Brother copiers from various links on the internet. Here as you look through the many World Wide Web sites you will now be able to find performance evaluations.  Although, not all companies are delivering this information, many are trying.  You will also be able to find out what past customers have to say about the many different makes of Brother Copiers.

When you have finished with your information search you can go to the store that you feel will give you a good deal on the various Brother Copier products and choose one of these copiers.  This also gives you an opportunity to get any last minute questions answered.

Before you you pull out your credit card to pay for the copier you should find out what the go back policy is regarding the Brother Copier.  This data will help you if you find any problems or defects in the product that you have just purchased.  So, do your diligence and research the various Brother copiers. With this information you will be armed to make the right decision.

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Tips on Obtaining the Best Deal on Office Equipment

Buying office equipments can be very tricky.  While you want to acquire machines that will give you the best services for your business, buying them without the proper knowledge and insight can be more costly.  It can cost you thousands of dollars per machine.  

Operation cost, wide of the mark outputs, and unnecessary maintenance schedules can wreak havoc to your business' resources and can even make your reputation flawed.  And so, choosing the right office equipment and the right deal, whether you are small to medium-size or huge businesses, is essential if you want to save money, value resources, and maintain a good reputation with your customers.

Here are some feasible tips to help you get through the challenges:

1. Know what you need

Not knowing what you need is as bad as not having enough information about the products you want to buy.  Today's technology has provided state-of-the-art products and equipment's built to provide businesses the reliability and efficiency that their customers need.  If you don't know specifically the type of functions you need, you could end up buying the wrong product.

For example, you can evaluate the kind of output you need.  If your business is into marketing or advertising, you may find that getting the best printer with remarkable color rendition can be an asset.  If you want to save money and energy, it is best to attach the machine into a network where people can easily access instead of acquiring dedicated office equipment's such as printer and scanners.

Office equipment nowadays are equipped with multi-functional devices built for the modern office environment.  All you have to do is to find the right function and model to help you create outputs needed by your customers.

2. Do your homework

Try to find suppliers or vendors that will give you the best deal.  However, keep in mind that low prices are not always a bunch of good deals and may not always guarantee reliable services.

When choosing the right supplier, always try to give the greatest attention to details such as flexible options, reasonable prices, availability of discounts for bulk purchases, good warranty, and guaranteed maintenance and repair services.  The last two factors are very important, since even the best products can also wear out in due time.  Hence, getting the best warranty and repair services can put your business' bottom line in the best level.

3. Ask for recommendations or references

Getting the highest quality of service always come with the best testimonials and recommendations from trusted colleagues, friends, or relatives.  Nothing works better than first-hand experience.

In today's highly commercialized world, businesses know how important word-of-the-mouth marketing is.  In fact, it is considered to be the latest trend in marketing and more and more people are getting the best results through this type of promotion.  That's because most people will most likely buy products from suppliers or vendors whose services have already been tested and proven.  And so, referrals or recommendations from other people will help you find the best product and the best deal.

Boiled down, saving money and getting the most out of your office equipment are not entirely dependent on prices and quality alone.  You have to rely on the services and efficiency that their suppliers and vendors provide.  After all, in a built environment like offices, you may need all the services you can get to guarantee satisfaction.  It is useless to buy good products, if people responsible for their quality and efficiency will not stand behind their products.  And so, buying office equipment should never be an either-or thing.  Acquiring the most comprehensive knowledge in choosing the right equipment will always guarantee your business' success.

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What Will Toshiba Printer And Toner Products Do For A Home Office?

Toshiba is a company that is known for having a wide variety of electronics in their company.  They are constantly inventing the next best thing for the world including the next best printer.  They have many different style printers and copiers including smaller ones that are best for the home office.

Toshiba printers and copiers are amazing for the home office because of their quality and low start up and maintenance costs.  You can get a home-style printer or copier that looks chic as ever and fits right onto your desktop in the comfort of your own home while at the same time printing the most official high-quality prints or copies, that you see nowhere else besides a photo lab or from one of those extremely expensive office printers or copiers you see at the 24 hour printing stores.
It's nice to be able to do everything yourself, save money and save time all at once.  Everyone wants to save money, but, what Toshiba has figured out is that people running a company out of their house is probably working extra hard and needs a helping hand in tightening their budget, while not cutting back on quality.

Toshiba's designs are made for you to be able to perfect your most important documents and photographs without being able to tell that it is from a small at home printer or copier.  You can even have other features built in to your printer or copier such as scanning, faxing and duplexing.  Toshiba allows you to do all of these functions while conserving the equipment's resources.  What I mean by that is that it saves you on toner and on power.

The toner for one thing is frugally used in each print which comes out strong and thick looking, but is actually saving ink.  It cuts back a small amount which helps the pigments cling harder to the paper fibers for a longer lasting print and a longer lasting toner cartridge.  The cartridge CAN be recycled however.  It also can be refurbished individually and snapped right back into place.

Say you are really partial to using the Cyan.  That cartridge can be replaced three times over, while you still have the other ones charging through like champs in the machine.  Toshiba makes sure you get your money's worth with their product and allows you to refrain from wasting anything.
Just because you are at home doesn't mean you deserve less.  Your printer/copier will have the same strength as one that you may find in a large professional setting only you'll be getting it for less.

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Sharp Copiers - One Of The Most Reliable Copiers Around

The Sharp copier is one of the most reliable copiers around.  It is recommendable for its ability to do a multiplicity of printing tasks, yet giving you consistent results each time, but not unless you tamper with the settings.  They come in many different varieties, and it is up to you; to go for the one that is suitable for the kind and amount of work that you have to accomplish; and also one that is pocket friendly to you.

Many factors come into place once you consider buying a copier.  One, you will have to consider the size of the machine depending on how much space you have in the office.  Secondly, you may want to know the types of features that are within the copier, so that you do not miss out on a feature that your kind of work may really need in your office.  On the other hand, you do not want one that is too complicated for simple use. Thirdly, with the ever changing technological advances, you may feel that it may be expensive to replace your Sharp copier every time there is an advanced model of the same in the market.  You may therefore want to consider renting one from the rental shops.  However, this option will require you to know how much the rental stores charge per month and the policy they have in regard to the maintenance and repairs.

More information regarding Sharp copiers may be obtained from the Internet.  You can then collect and verify this information from Sharp copier office stores, authorized dealers, and even independent offices.  Once you have all the details at your finger tips, all that remains is for you to select the copier you want, pay for it, and transfer it to your office and get started putting it to work for you.

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Solving Some Troubleshooting for Ricoh Copiers

Ricoh is one famous brand name manufacturer of copier machines that you can choose as the best optional choices of equipment for your offices and also personal needs.  These copier machines are available in various choices of sizes, functions and also abilities.  It is one professional choice of copier products that will need a complicated treatment than any other choices of machine you will ever have. In the daily operation, you will need to deal with some common troubleshooting technique's that you need to solve.

It would be better if you can solve the troubleshooting problem by yourself instead of calling the professional assistant to repair it for you.  Generally, in some cases, you can resolve it by using some simple tools such as a cotton cloth, along with some common glass cleaner.  If you have a problem with your machine where you can't clear an error code or message on the display, you can try to just turn off the machine by holding the power button or switching off the power supply.  If that does not work for your machine, you can sometimes on some machines, try to just unplug the power plug and give it a few moments; before powering it back up.  Instead of those steps above, you may also try to resolve it by, restarting your copier machine and leave it for a moment.

If you have a paper jam problem, you sometimes could have either a beep sound, flashing light, or error code indication on the control panel, when you're trying to restart your machine.  In some of the cases  the Ricoh copier series models, you'll have a screen that will show you the exact location of the paper jamming area.  In which case, you can sometimes try to use, if supplied with; the supplied  paper duster to clean your paper rollers.  In addition to that, you can also try to keep your glass, feeder and scanner parts clean and free from all kinds of dirt.  This type of troubleshooting is also used to solve problems by the error codes that are displayed on the control panel screen.  If all the steps above do not work very well, you can always begin to  just call for the nearest Ricoh copier repair service; to get a professional involved, to get the problems resolved for you.

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Call 847-398-5212, Canon & Xerox Copy Machines

Canon or Xerox copy machines come in a variety of different types and sizes and can be trusted that they will deliver higher quality work in bulk in a very short period of time.  They are in two different categories; black and white only (or monochrome) and color copy machines.  It is therefore important for you to determine in advance which one will be more fitting for the kind of work that you have to do.

They also differ in physical sizes and speeds, such that there are those that you can just place on a table top and others that will require quite a bit of considerable amount of space for its foot print.  It is up to you to decide, depending on the amount of space you have to spare for the machine and also depending on the work load that you have and at what speed you’ll need; which could be anywhere from 10CPM up to 90CPM for tabletops or office grade medium size console units. 

You also need to think about the specifications of the Canon or Xerox copy machines in case you need to perform multiple tasks at the same time and this could probably lead you to think more about the digital ones available today.

With quality products comes a need to cough up a little bit more money, but it is well worth it, if you are going to be assured of reliability and durability.  

If you can afford to part with a little bit more dollars, you might then want to consider one of the latest editions of the Canon or Xerox copy machines which are more value loaded.  Before purchasing though, you need to run a test on them and probably get the sales personnel at the sales stores to clarify any misinformation you may have.  

Once this is done, you’ll probably be ready to pull the trigger and make the payment and have your machines delivered to your office to start your projects.

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Call 847-398-5212, Modern Copiers Offer Higher Functionality

Today's printing and copying technology has evolved to the point when documents can be produced almost instantly.  Copy machines can produce hundreds of reproductions within mere minutes, not sacrificing quality and maintaining the look of the original document.  If your business has been using an older model copier, consider upgrading to a new, modern copier that has the ability to work more efficiency and streamline your document printing process.

There are many brands of copying and printing machines, and the competition between them has driven prices down, passing the savings on to the consumer.  Nowadays, copiers offer unprecedented functionality at prices that were unheard of ten years ago.

When choosing a copier for your office or business, consider the many ways your employees will use its functions.  Digital copy machines optically scan the original document and convert it into a digital format before being processed for printing.  Older, analog copiers optically transfer the image from the original paper to the copy paper, via thru several mirrors and a lens.  When it comes to speed and efficiency, both analog and digital copiers can quickly produce a multitude of documents.  However, most new digital copiers can offer multifunction processes, such as faxing, scanning, and printing.  The digital format allows for cross sharing amongst different media and can streamline your office workflow, and digital copies of documents will decrease the amount of paper you use for printing.

Black and white copiers have been a standard and popular choice for high-volume text document copying.  Black toner costs less than color toner, bringing your overall cost-per-copy down.  If you need the impact of vibrancy though, color copiers can help you make a great impression with high-quality, crisp color documents.  Color copiers are essential if your business needs to make a statement with presentations, brochures, signs or flyers.  Graphic color copiers are available for businesses that regularly produce comprehensive graphic documents where the image is an essential part of the print.

Color copiers are digital and work much like a laser printer, transferring scanned information to a charged drum by laser.  The toner adheres to the charged part of the drum and is heated before being transferred to the paper.   Higher-end color copiers can produce duplications quickly, while the less expensive models need to take multiple passes with the toner to achieve sharp images and colors.

Standard features on color copiers include image centering, border erasing, color balancing and color adjustment.  Higher end copiers offer additional functionality, including colorizing, which allows you to make color copies of black and white original documents by selecting a color for a designated design or area.  However, most users have access to image editing software that can allow them to manipulate the image and reprint it before it is duplicated.  Take into account all the features your employees will need in an office copier before making your purchase.

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Call 847-398-5212, 3 Things to Ask a Copier Service Company

Getting a copier service contract when buying your first office copier or switching service companies are both big decisions.  You should do the research on the different machines.  Try to see if you can find out the reliability record of the particular makes and models that you’re interested in, by not only talking to sales people, but also service reps, who service the equipment.  Research to see if the makes and models have won any awards; then figure out what options you need and whether or not you can justify the cost to get them, and try to identify if the company will provide you good service for the price quoted.  Here are 3 good things you should inquire about when talking to your sales representative.

First, are all the technicians trained on the models you are interested in and can you see proof?  You'd be surprised how many companies have only one or two technicians actually trained on a particular machine.  Also, how can they guarantee a response time with only two techs trained on that model? Most, if not all manufacturers provide trained technicians with a certificate when training is completed. Service managers should have a copy of it on file as well as access to their transcripts. The transcripts show everything that a technician is trained on.

Second, do they guarantee a technician on premise response time?  Most companies average a 4-8 hours response time. That is the time when a technician actually walks in through the door.  Some companies state that "response time" means when you get a phone call from the technician letting you know that they received your call.  Make sure you know what their definition of response time is, so you know what you’re actually agreeing to and what their guarantee is.

Third, what happens if they guarantee a technician through the door in 4-8 hours and he doesn't show up?  Do you get something for free?  Do you get some sort of refund or credit?  Do you get a loaner machine, if your machine is down?  If not; what's the point of the guarantee?

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Call 847-398-5212, Large Format Copiers

When you need copying done on a massive scale you need to turn to large format copiers to do the job. A normal sized copier usually has a maximum copy size of 11x17 which is good enough for everyday needs at the office.  Anything larger required, then you will probably have to use a large format copier to carry out the task.  A wide format copier does not use stacks of paper, but instead it uses a roll of paper which can handle various large print formats.

Wide format printers are typically used for building plans and design drawings by designers and architects.  Other uses include printing; signs, banners and GIS maps.  Great for large graphics, wide format copiers give you an edge over the competition at presentations and business meetings.  Wide format copiers differ in size and function.  There are machines that do a variety of jobs and act as copiers, printers, and even scanners.

Firstly; you should decide what functions you need, and list your primary usages, before buying a copier. Is sharp imaging and colors your number one priority?  Or do you just need a fast copier that can produce volume quickly?  Also, consider getting a multifunctional machine which can do more than just copy.  Purchasing a machine that can handle various jobs will take up less space and save you money.

An all-in-one copier will give you the option to print from your computer or direct from a memory card. Furthermore, it will save you the headache of having to configure lots of separate machines that an all-in-one machine can do.  Whether you're going to purchase an all-in-one, or separate machines you'll need a decent amount of space.  Wide format copiers are huge and can take up considerable space. Make sure you have enough room to install one first.  For correct installation, it's wise to get a specialist to avoid making any mistakes.

Canon, HP, and Xerox are all manufacturers of a range of large printers and copiers.  In addition, they manufacture standard printers, copiers and scanners.  You might want to think about other options since wide format printers are highly expensive.  Outsourcing your large copying or printing might actually be a cheaper option.  You should also consider the recurrent expenses involved with operating a printer.  We all know how much printing toner can cost.

Two other expenses you should calculate are paper and routine maintenance.  When you tally up all the costs, it can be quite a shocking figure and perhaps enough for you to give up on buying one and just find a company who can take care of your wide printing.  You can find a printing shop that is capable of wide printing in most towns.  For companies that pride themselves for getting things done timely and speedily, then perhaps outsourcing isn't the solution.

You never know what's going to happen when you rely on another company to do a job for you and if you have important clients to satisfy, it may not be a risk worth taking.  Sometimes to make it as a business, you have to spend money and out-do other companies in terms of speed and quality to survive in this market today.

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