Tuesday, August 11, 2015

Call 847-398-5212, Should I Buy My New Copier From an Office Supply Superstore Or Not?

It depends.  You have a few options, but, first you have to figure a few things out.
The last time you visited one of the office supply superstores like Staples, Office Max, or Office Depot, I'm sure you saw row after row of desktop units that copy, print, scan and/or fax.  When I was an Account Executive and Sales Manager at a leading copier manufacturer, I spent a lot of my time fielding questions from small business owners asking if they really needed to go to a big copier company to purchase a new copier.  



As I told them, here are a few things you should consider:

1. What is your total monthly copy and/or print volume?  If you don't know the answer to this question, go and pull your invoices for your last paper purchase.  Estimate what percentage of paper was used for which function.  For instance: 60% used for print jobs, 30% for copy jobs and 10% for faxing.  You bought 10 reams of paper at 500 sheets of paper per ream.  You used it all up within a two-month time frame. Therefore, you copy and print approximately 2,000 images per month (90% of 5,000 sheets=4,000/2months, scans don't use up paper).  If your volume is well below 1,000 per month, your needs are probably best served by the office supply superstore.  Don’t stop there, but, read on...

2. Do you make any color prints or color copies?  If so, how important is image quality to you?  Generally speaking, the image quality on the desktop units is fairly basic and not conducive to the creation of impressive marketing materials or photo quality printing.  The "big boys" do a better job at this.

3. Are you outsourcing any copy or print volume (black/white and color)?  If so, have you considered bringing those jobs in-house?  Oftentimes, it is cheaper to do these kinds of jobs on your own system, but, this increased volume should be computed into the final monthly volume for your new copy system.

4. Is your volume fairly even throughout the year, or do you have wide ranging spikes in volume during certain times of the year?  For example, an accountant might see volume quadruple during tax time and would want to select a system that is able to withstand this level of seasonal wear and tear.


5. Once you find a model you are interested in at the office supply store, ask what the price is for the toner cartridge.  Ask what the toner yield is and what the fill ratio is for that toner yield.  Ask if the drum cartridge is a separate unit and if so, what the drum yield on that part is.  Use this information to figure out what is your cost per copy/print for this model.  The equation is: toner cost/toner yield + drum cost/drum yield= total consumable costs.  The fill ratio is an important detail to ask about.



Usually, these figures are quoted on an industry wide standard of a 6% fill ratio. This means you take a blank piece of paper and transfer toner ink to only 6% of coverage on the page.  Effectively, this is the equivalent of a two sentence letter.  How often do you copy or print a page with much more ink on the page?  I would imagine the answer is....a lot.  You must account for this disparity by assuming the toner yield will truly only is about 25% of what was quoted to you.  Compare this figure to the quote you receive from the copy manufacturer.  Usually, you will pay much more for an equivalent copier purchased from a copy manufacturer, but, the cost to operate it,  is often much less because the toner costs are much cheaper.  It is well worth your time to make these comparisons to make sure you are getting the most bang for your buck.

6. Do you want to be able to call a service technician and have him come straight to your office to repair the system?  Usually an office supply superstore requires you to bring the system into the store for repairs or even ship it back to the manufacturer yourself, if there are any problems.  Make no mistake about it, the system will need repairs.

7. Do you want the option of leasing the equipment through a capital lease?  There are many tax advantages as well as cash flow considerations in favor of leasing.  A manufacturer of multifunctional devices can provide you with many leasing options that an office supply superstore cannot.


You have a lot to consider before you acquire the multifunctional device that keeps your business running like clockwork.

You Need a Correct-Tek Copier Repair Services, Refurbished and New Copier Sales Parts..


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